Finance Concentration
Students who pursue our Online MBA with a concentration in
finance gain an AACSB-accredited, cutting-edge business education
along with a focus on financial management. The finance
concentration empowers students with in-demand knowledge and a
specialized skillset to thrive in the world of budgeting,
investments, and financial systems. If you have a mind for
finance, define and accelerate the trajectory of your career by
coupling a concentration in finance with your MBA. Your resume
will stand out in the crowd, increase your job prospects and
position you in one of the most financially rewarding career
fields for MBA graduates.
Earning a finance concentration requires the satisfactory
completion of three elective courses (or nine units) within the
Finance curriculum. Finance electives are introduced and rotated
into course schedules based upon faculty and student interest and
changes in the external business environment. See Course
Schedule for finance electives currently being offered.
Finance Concentration Courses
Human Resource Management Concentration
A successful HR career reflects a progression of both education
and experience. You can accelerate your professional value in the
HR field by coupling the concentration in Human Resource
Management with our AACSB-accredited Online MBA. Management and
C-Suite executive positions require extensive knowledge and skill
across a broad range of HR disciplines. Our concentration courses
delve into that critical acumen. Students will master the
skillsets necessary to effectively lead in the strategic,
operational, and administrative roles expected of HR
professionals. Prepare yourself to succeed in today’s dynamic and
diverse workplaces. And for those aspiring HR professionals
pursuing the SHRM or HRCI Certification, our 30-credit OMBA with
HR concentration adeptly positions you for the achievement of
that credential.
Thrive in your HR career. Earn an HR concentration through the
satisfactory completion of three elective courses (or nine units)
within the Human Resources Management curriculum. HR electives
are introduced and rotated into course schedules based upon
faculty and student interest. See the Course
Schedule for the HR electives currently being offered.
HR Concentration Courses
MGT 5610 – Strategic Human Resource Management – 3
units
The focus is on how to make strategic HR management decisions.
Covers a history of HR management; identification and analysis of
strategic trends; HR systems design; financial acumen for HR
professionals; mergers and acquisitions strategy from an HR
perspective; HR metrics, outcomes and ROI of HR; strategic impact
of HR on organizational culture, diversity, ethical issues,
leadership & succession planning; and managing workplace safety
issues.
PREQ: Mgt 5310 Business Organization, Theory and Behavior
MGT 5620 – Compensation and
Benefits – 3 units
Overview of the design and administration of effective
compensation and benefits systems. The course presents strategies
relating to compensation design, choosing employee benefits,
positioning total compensation within competitive labor markets,
compliance, and compensation design within both unionized and
non-unionized and profit, nonprofit, and government
organizations.
PREQ: Mgt 5310 Business Organization, Theory and Behavior
MGT 5630 – Human Resources
Information Systems and People Analytics – 3 units
This course is designed to address two critical aspects of HR
systems: 1) HRIS and 2) people analytics. HRIS provides an
understanding of how human resource information systems are used
in organizations to support organizational strategy. People
analytics are the state-of-the-art techniques used in HR
predictive analysis. Students will learn how to conduct analysis
and explain data with the aim in understanding how hard data can
influence strategic human resources management. The focus will be
on merging computer technology with a strategic human resource
management perspective. This course provides students with the
knowledge, skills, and abilities to identify, assess, develop,
and implement an effective system for managing human resources
information.
PREQ: Mgt 5310 Business Organization, Theory and Behavior
MGT 5650 – Selection,
Recruitment, Training and Development – 3 units
This course will focus on staffing models, strategy, and methods
including: planning, job analysis, recruitment, measurement,
selection, retention management, training and development of
human resources to achieve organizational effectiveness. Major
EEO laws as they pertain to recruitment, selection, and promotion
and workplace behavior will be included.
PREQ: Mgt 5310 Business Organization, Theory and Behavior
MGT 5660 – Labor Relations and
Negotiation – 3 units
This course will focus on collective bargaining issues and
process; grievances and unfair labor practices; managing union
organizing; strikes, boycotts and work stoppages; union-related
and labor relations law; union/management relations; union
decertification and deauthorization; and negotiation skills.
PREQ: Mgt 5310 Business Organization, Theory and Behavior
Digital Marketing Concentration
Now more than ever, the integration of digital marketing
strategies is impacting the way we do business and how we
increase bottom-line success. Gain a valuable digital
marketing edge and learn how to improve your company’s marketing
performance through the use of digital technologies with a
Concentration in Digital Marketing.
This concentration allows you to complement our AACSB-accredited
OMBA with cutting-edge learning and freshly honed skills to make
a real-world impact. Use your program electives to take a
deep dive into e-commerce, corporate websites, SEO, social media
platforms, digital advertising, PPC, mobile marketing, landing
page optimization, AI, content marketing, analytics, marketing
automation, and more. Using the most recent best practices,
this concentration is designed to master the strategic framework
needed for the successful planning, integration and measurement
of each digital platform and technique.
Digital marketers can tap into an unprecedented ability to
discover and reach motivated customers at scale. Keep up
with this fast-paced industry and capitalize on this opportunity
to boost your knowledge, skills, and value in your
organization. Earn a Digital Marketing Concentration
through the satisfactory completion of three elective courses (or
nine units) within our digital marketing curriculum. See
the Course
Schedule for the digital marketing electives currently
being offered.
Digital Marketing Concentration Courses:
MKT 5610 – Digital Marketing – 3 units
Digital marketing has transformed how businesses and other
organizations communicate with their consumers. Digital marketing
offers powerful tools to reach, interact with, convert and engage
online audiences by raising awareness, encouraging conversion to
sale, and improving customer retention. This class will give
students a theoretical understanding of the internet marketplace
necessary to adapt to its many changes while equipping them with
digital marketing techniques needed for successful marketing
campaigns in a digital economy. Topics will include website
marketing, search engine optimization (SEO), search engine
marketing (SEM), email marketing, social media and community
marketing, and mobile marketing.
PREQ: Mkt 5410 Marketing Management
MKT 5620 – Social Media Marketing – 3 units
As social media has moved to the forefront, many companies are
looking to capitalize on the use of this tool to increase
consumer engagement and strengthen their marketing strategy.
Consumers often pay attention to news and information about the
company, products, and promotions, and are willing to offer
feedback and suggestions. Since consumers now have louder voices
than before and are more socially connected than they have ever
been, their expectations and opinions toward brands, products,
and services shared widely on social media become key drivers to
affect companies’ performances in the marketplace.
In light of these shifts in the marketplace and with consumer
behavior, this course is designed to focus on how social media
can be constructed and implemented for effective branding and
promotional campaigns. With a balance of essential theory and
practical application, the main goal of this course is to expand
students’ knowledge and understanding of various social media
tools and user characteristics to enable the creation of
practical social marketing strategies to help marketers
effectively achieve their business goals. Students will take a
deep dive into advanced features of diverse social media
strategies, the constraints they present, and gain practical
application on how to effectively manage and assess the
effectiveness of such strategies in real business situations.
PREQ: Mkt 5410 Marketing Management
MKT 5630 – Advertising in the Digital Age – 3
units
This course focuses on developing strategies for implementing
effective advertising campaigns as part of integrated marketing
communications (IMC). IMC provides balanced coverage of many
communication tools – advertising, personal selling, sales
promotion, sponsorship, direct marketing, point-of-purchase,
public relations, and internet communications. The goal of
marketing communications is to convey meanings to the relevant
consumer audience in order to build a strong brand. Both a
theoretical and managerial approach to advertising components
will be examined.
Students in this class are expected to shift their perceptual
focus. You can no longer think as if you are part of the audience
(as you do when you watch television commercials or surf the
internet), but instead, as if you are the creators of
communication strategies. This is realistic: in business, people
preparing advertising, public relations, and sales promotion
strategies are seldom members of the target audience; and
strategy desirability must be judged in terms of what a target
audience might like, dislike, or understand.
The aim of this course is to: (1) increase your understanding of
the important issues in strategically planning and evaluating
marketing communication campaigns; (2) introduce you to
appropriate theories, models, and other tools for understanding
marketing communications (including exposing you to current
relevant academic research); (3) provide you with a managerial
perspective on making marketing communications decisions; and,
(4) highlight the interplay between traditional and
non-traditional components of integrated marketing communications
campaigns.
PREQ: Mkt 5410 Marketing Management
